Seminar #2 Visual and Text

Fundamental Idea

Graphics Composition

Trip back

Focus on the Contrast

Reading image and text - Reading line and point

Always keep in mind of Psychological cue 

Materials always carry something

1. Potential

2. Immanence(내재) and Imminence(급박함)

3. Notional(개념적인, 관념적인) or Imaginary space

4. Grand/Figure/Ground relationship

5. 'Window' onto other extended space

Clear space - Inherent(내재된) Dynamics

Space is changed/defined by the mark (activated, defined, determined, disrupted, punctured, polluted, enhanced)

Point of tension - 작은 디테일이 전체의 분위기를 좌우한다.

Figure makes the contrast

Visual weight - size, color, shape

Harmony and Contradiction

-> Designer's role

단지 기존의 양식과 흐름에 맞추어 디자인 하는 것이 아닌, 새로운 것을 지속적으로 발견해 나가고 그것을 통해 디자인의 가능성을 제시하고 발전시켜나가야 함

+ Positioning the viewer

 Focus on the contrast

<Bauhaus>

<Paul Smith>